GOOGLE ADS - PAY PER CLICK (PPC)
Google Ads Help
Grow your business with Google Ads
Get in front of customers when they're searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Google helps improve your ads over time
We know you want to focus on what's most important—running your business. So our innovative technology will help you find ways to improve your ads and get you better results.
Plus, we'll provide reports, insights, and ongoing tips so you can track your progress and make your ads even more successful.
Pay Per Click Ads help
PPC & SEM Services
With an estimated industry spend of $129.34 billion in 2019, search-engine marketing (SEM) and pay-per-click (PPC) is a thriving and powerful strategy that quickly generates increased high-intent traffic to your website.
Consider this:
The first 3 paid ads on search engine results pages receive 46% of all clicks
- PPC ads are one of the top three sources of website conversions
- Paid ads receive 65% of all clicks made by users who intend to purchase
- Search ads can boost brand awareness by up to 80%
An Awesome Digital Advertising Agency like Hevenly DMM is vital because digital advertising is a fast-paced industry. As a result, an effective ad campaign must be adaptable and cutting-edge to keep up and get the best possible ROI. Our team can help! We have the expertise and drive needed to get you great results, whether you are a Fortune 500 company or a small startup.
Read on to find out why our clients voted us the #1 PPC agency!
Customized Service, Data-Driven Results. We do not believe in a one-size-fits-all approach to digital advertising. As a premier SEM agency, we understand that a good digital advertising strategy must be tailored to your business, audience, and goals. Some of the many SEM strategies we implement include:
- Remarketing
- Advanced Audience Targeting & Optimization
- A/B Split Testing
- Lead Generation
- B2C
- B2B
- Brand Awareness
- Local, National & International Campaigns
- Ecommerce
- Google Ad Grants for Nonprofits
- Local Service Ads
- TrueView for Video
Platforms
- Microsoft (Bing) Ads
- Google Ads
- Amazon Ads
- Geofencing
- Programmatic
PPC Marketing is the World's Best Advertising Model
What's the reason any company advertises on any form of mainstream media (TV, Radio, Print)?
The Answer: To target a key demographic. Female or housewife-oriented product commercials advertise on soap operas and daytime talk show television programs due to the audience. It's more cost-effective for the company to target that audience than to air the same tv spots during a football game.
The same is true for the Internet, with one major exception. Thanks to PPC marketing, the advertiser can target the critical demographic and the specific product sought! For example, let's take a well-known company: Nutrisystem. Nutrisystem continues running nationwide television campaigns (typically on smaller cable networks and non-peak times). However, they have also turned to the Internet for keyword searches of "lose weight," "weight loss," and dozens of other commonly searched keyword phrases. Even though they are one of the most prominent weight-loss companies in the United States, they still need brand recognition on the Internet. Natural search engine optimization takes time and nurturing, but PPC campaigns can be set up and active in minutes!
Pricing Differences across the mainstream media:
Television and radio charge advertising rates per viewership. These media providers will give the advertiser an estimated total number of viewers and charge a flat rate. The bottom line: there is zero knowledge of the percentage of viewers who are remotely interested in the product the advertiser is marketing. With PPC / Internet search marketing campaigns, pricing is established via per click (hence the name – pay per click). If you structure the targeted keywords and phrases correctly, you can achieve top rankings (on Google, Yahoo, and MSN) for as little as one dollar per click (or less!).
PPC and the local mom-and-pop business:
This is where local business owners can find their 'niche' on the Internet. For example, when you're looking to find local restaurants or stores in your city, what do you plan on typing to try and find a meal? Let's say you're in the mood for Chinese food. Unless you already have that refrigerator magnet on your door, you need to locate a restaurant in your area. You can either geo-target a PPC campaign to appear in searches only in the desired location or include city-street-specific names in your targeted keyword/phrase list for the PPC campaign. This helps out local non-Internet-based stores in many ways.
Branding – get the company's name on the first pages of major search engines.
Appeal to the more significant audience – For a few dollars a day, Internet ads can acquire hundreds or thousands of impressions to targeted local traffic
Technological Advancement – A Los Angeles flower shop with a couple of dozen orders a day can appeal to a worldwide audience with the ability to process requests over the Internet to LA and non-California-based visitors or customers!
Although PPC search marketing is one of the newer forms of mass marketing, it continuously grows with new advertisers daily. From small, local businesses to multi-million dollar franchises, this is the most targeted form of advertising in today's media world.
Are you looking for social media advertising?
Our Social Media team will be happy to assist you!
We are not your typical digital advertising agency!
Why Partner with Hevenly DMM's SEM Team?
Here's how we stand apart:
- Industry-leading expertise. We participate in cutting-edge training for the latest and greatest digital advertising tools – even before they become widely available.
- Consistent attention. The #1 mistake advertisers make is the "set it and forget it approach." Our team gives each of our clients constant attention throughout our partnership. We constantly test, evaluate and implement strategies to improve your ROI, whether you are brand new or have partnered with us for years.
- Advanced strategy. Anyone can be "good" at launching a simple Ads account, but our PPC specialists are well-versed in advanced advertising strategy, taking your ad account from just "ok" to "awesome!"
- 100% transparency. We report on everything, the good and the bad.
- Customized reporting. We create customized live dashboard reports that include any and all data you want to see on your account's performance. You'll have full access to this report 24/7 and your Analytics and Ads accounts.
